Show Notes & Research
From the Show
Broadcast: 2nd August, 2015
Last update: 2nd August, 2015
- Read the feedback, notes from the last show
- Begin recording
- Introduction and description of the podcast, goals, modus operandi.
- What An investigation of everything from a British perspective by two brothers who consider themselves to be relatively normal chaps, one topic at a time.
- Who Geoffrey Campos (engineer and devil’s advocate),
Benjamin de-Campos (designer and believer).
- How Choose a topic of interest, spend a little time researching it, have a discussion then publish the notes.
- Why The main benefits are the fostering of a greater understanding of the world before we die and hopefully, to prompt further thought and discussion from our listeners.
- The topic we will be duffing up in this show is Podcasts
Podcasting as a broadcast medium has now firmly established itself as an advertising channel amenable by all product categories. No greater validation exists for the confirmation of a new method to draw a crowd of potential consumers than to have paying sponsors vying for the most compelling players in the market. Podcasts, syndication mechanisms, listening hardware and the pervasive behemoth that is the internet is the ecosystem in which personal broadcasting has taken off and is threatening traditional sources by outreaching them in terms of convenience, niche and hardware support. Are we headed to a better informed, more meritocratic future where everyone wields a microphone with intent?
What we’re not talking about
- Jovian genocide
- Escapements and complications
Each bullet is a talking point. Sub-bullets are topics that may or may not be covered. Usage: Read the bullet and sub-bullets then talk about some or all sub-bullets.
- The ‘pod’ in the name does refer to Apple iPod (released in late 2001)
- How many? Libsyn (the biggest podcast host) recorded 2.6 billion podcast downloads in 2014. 63% were requested from mobile devices – up from 43% in 2012. (PEW Research data)
- Where did the name come from?
- Evolution & Growth
- Patent trollery Personal Audio LLC patent 6,199,076, ‘An audio program and message distribution system in which a host system organizes and transmits program segments to client subscriber locations’.
- Interview style
- Solo, collective, call-in
- Commentary on current news and events
- Content created specifically as podcasts
- Radio stations issuing podcast versions of their radio shows with occasional podcast only intros
- Ads at the top of the show
- in-show host endorsements
- Ad networks
- Audio and Video
- Video and Audio
- Audio & Video
- Audio podcasts when commuting
- Podcasting technology
- Copyright issues
- Listing sites, finding shows/content
- Influence on media
- Response from established media
- Broadcasters are free to talk for as long as they want about anything they want but just don’t expect to get paid.
- Sam’s ‘Waking up’ podcasts. Sam has recently focused his energy to regularly produce decent quality podisodes.
Terminology specific to the topic
- Podcatcher A program used to read syndication information and download files when available.
- RSS RDF Site Summary, Rich Site Summary, Really Simple Syndication (RSS 2.0)
- Details about site, contacts, next show: Dinosaurs
- Outro music choice - something open source or out of copyright so we don’t get sued
- Beethoven's Piano Sonata No. 8 in C minor, first movement: Grave – Allegro di molto e con brio. One of my fave ditties by Baiters. Not one of his biggest hits. Often sidelined in favor of the second movement, the more radio-friendly ‘Adagio cantabile’
- Recording ends, postmortem recording begins
- Add intro music, outro, any editing
From the Show
Notes, corrections and further references
Great article by Stan Alcorn: But First, A Word From 100 Podcasts’ Sponsors
- The typical podcast advertiser is the 2015 version of a mid-tier dot-com. Out of 186 ads, 162 — roughly 87 percent — were for products or services that acquire customers online: Web-based services for businesses (e.g. ZipRecruiter.com), Web-based services for consumers (e.g. Squarespace) and Web-ordered physical products (e.g. Dollar Shave Club).
- The typical podcast advertisement is the ur-example of the low-budget “native ad.” It is a podcast host or podcast producer speaking into a microphone. There was only one ad-agency-produced radio spot with voiceover and music in 186 ads.
- The typical podcast ad doesn’t just tell you about the product, it also tells you how to become a customer and gives you a coupon code that’s both an incentive to shop and a way to track the ad’s effectiveness. You’ve heard this type of ad. It’s the one that says: “Go to AdvertiserWebsite.com/ThisPodcast’sName for a non-neglibile percentage off your next purchase.” These are called direct response ads, and Midroll, a company that sells ads for hundreds of podcasts, says the percentage of this type of ad has actually increased in recent years — from roughly 60 percent to roughly 80 percent — though they expect that percentage to decrease in the coming years. Fully 89 percent of ads on Midroll-represented shows in the February snapshot featured a direct response coupon code.
From the BBC: Podcast 'patent troll' faces blow after US ruling
A company that claimed fees from podcasters who publish audio and video on their own websites has suffered a patent-ruling defeat.
The decision could potentially prevent Personal Audio LLC legally requiring media groups to pay it if they update their sites to show new episodes.
The Texas-based company had previously targeted US firms including CBS, NBC and Fox.
But its efforts were challenged by a digital rights campaign group.