Show Notes & Research
From the Show
Broadcast: 5th June, 2016
Last update: 28th May, 2016
Published: 13th June, 2016
- Read the feedback, notes from the last show
- Begin recording
- Introduction and description of the podcast, goals, modus operandi.
- What An investigation of everything from a British perspective by two brothers (who consider themselves to be relatively normal chaps), one topic at a time.
- Who Geoffrey Campos (engineer and devil’s advocate),
Benjamin de-Campos (designer and believer).
- How Choose a topic of interest, spend a little time researching it, have a discussion then publish the notes - which are available on the site to read along!
- Why The main benefits are the fostering of a greater understanding of the world before we die and hopefully, to prompt further thought and discussion from our listeners.
- The topic we will be discussing in this episode is YouTube
How-tos, vlogs, gaming, fails and reviews - popular categories currently best represented by: how-to play Minecraft, Isn't my cat/makeup/life fabulous, watch as I play Minecraft, near fatalities during Darwin award bids and look at this latest smartphone. We are of course talking about the most viral destination on the web - YouTube. Since the mid-naughties, the Google-owned platform has accumulated over a billion users, streams hundreds of millions of hours of content daily through localised portals in 88 countries and 76 languages. In every dimension, YouTube is a massive going concern. What social needs does it fulfill? How has it changed us as a species and what meme might best speak to its future?
What we’re not talking about
Each bullet is a talking point. Sub-bullets are topics that may or may not be covered. Usage: Read the bullet and sub-bullets then talk about some or all sub-bullets.
- Started in 2005
- What was there before youtube?
- How crap was it when it started?
- Youtube golden period?
- Flash, html5
- Live streaming
- 360° video
- Music revenue falling, music on demand, Music and YouTube - an uneasy marriage - http://www.bbc.co.uk/news/technology-36340447
- The BPI said that was even less than the industry earned from vinyl sales last year. For its chief executive Geoff Taylor, the message is clear: "Music is helping to grow YouTube's business but they are not sharing that value with its creators."
- Media network infiltration, partnerships
- 'safe harbour’ - can't be sued for what users upload
- How does Google/Alphabet make any money from YouTube? They don’t make any profit - they’re building a database and betting on the future.
- Youtube has a huge ‘backend’
- Cultural homogenisation
Terminology specific to the topic
- Influencers big name youtubers.
- Channel free or paid YouTube page with videos
- Content ID Copyright protection database that spots copyrighted material when it's uploaded.
- Html5 5th version of the HTML markup language.
- Monetisation Earning revenue from YouTube through advertisements placed by Google.
- Processing The time it takes to convert uploaded video into the native format.
- Red Exclusive content, paid subscription, no ads, offline mode, audio only mode
- Safe Harbour American and European legislation that protects technology platforms from being sued when their users illegally upload copyrighted material.
- Youtuber Either a content contributor or a consumer.
- Vimeo Rival video distribution platform.
- Viral When an unlikely video has an unusually high number of views.
- Details about site, contacts, next show: American Politics
- Outro music choice - something open source or out of copyright so we don’t get sued
- Recording ends, postmortem recording begins
- Add intro music, outro, any editing
From the Show
Notes, corrections and further references
https://www.youtube.com/red - not available in the UK yet it would seem.
YouTube creators cannot include promotions, sponsorships or other advertisements for third-party sponsors or advertisers in their videos where YouTube offers a comparable ad format, including but not limited to video ads (pre, mid and post rolls), image overlays and video bumpers. This is a violation of Section 4 of our Terms of Service and when we become aware of it, YouTube reserves the right to disable monetisation and/or remove videos with such unauthorised third-party promotions. - Partner Programme Policies & Security