Jun 24, 2021
Pre-Suasion: A Revolutionary Way to Influence and Persuade
Posted by Robert B. Cialdini

The author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn t lie in the message itself, but in the key moment before that message is delivered.What separates effective communicators from truly successful persuaders Using the same combination of rigorous scientific researchThe author of the legendary bestseller Influence, social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn t lie in the message itself, but in the key moment before that message is delivered.What separates effective communicators from truly successful persuaders Using the same combination of rigorous scientific research and accessibility that made his Influence an iconic bestseller, Robert Cialdini explains how to capitalize on the essential window of time before you deliver an important message This privileged moment for change prepares people to be receptive to a message before they experience it Optimal persuasion is achieved only through optimal pre suasion In other words, to change minds a pre suader must also change states of mind His first solo work in over thirty years, Cialdini s Pre Suasion draws on his extensive experience as the most cited social psychologist of our time and explains the techniques a person should implement to become a master persuader Altering a listener s attitudes, beliefs, or experiences isn t necessary, says Cialdini all that s required is for a communicator to redirect the audience s focus of attention before a relevant action.From studies on advertising imagery to treating opiate addiction, from the annual letters of Berkshire Hathaway to the annals of history, Cialdini draws on an array of studies and narratives to o

  • Title: Pre-Suasion: A Revolutionary Way to Influence and Persuade
  • Author: Robert B. Cialdini
  • ISBN: 9781501109799
  • Page: 103
  • Format: Hardcover
  • Pre Suasion A Revolutionary Way to Influence and Persuade The author of the legendary bestseller Influence social psychologist Robert Cialdini shines a light on effective persuasion and reveals that the secret doesn t lie in the message itself but in the k


    If I had read this book a few years ago I probably would have thought it was fantastic Now I rate it as largely worthless Why the change The book largely relies on so called priming research, which is the idea that our decisions are substantially influenced by seemingly trivial elements of one s background environment For example, in Pre Suasion we are told that customers are likely to buy French wine if there is French music playing in the background Similarly, worker productivity shoots up if [...]


    If you have read Cialdini s other books including the recent ones he co wrote with other authors, such as The Small Big Small Changes that Spark Big Influence and Yes 50 Scientifically Proven Ways to be Persuasive , you won t feel like you are reading substantially different or new content in this one He gives a great interview and covers nearly all of the main points in this recent podcast as well pca episode 688b9ff0 50af 0

    Nelson Zagalo

    Nos anos 1980, Cialdini, acad mico das reas da Psicologia e do Marketing, lan ou um dos livros mais relevantes sobre o poder, causas e efeitos da persuas o Influence 1984 Nesse, apontava seis grandes princ pios determinantes da persuas o 1 Reciprocidade, 2 Prova Social, 3 Cometimento e Consist ncia, 4 Simpatia, 5 Autoridade, e 6 Escassez Foram entretanto precisos mais de 30 anos para Cialdini se disp r a escrever um novo livro, porque segundo ele, n o tinha encontrado nada de novo para dizer par [...]


    While I was reading Pre Suasion I took a look at some of the reviews on I saw a few that suggested the scientific studies this book is based on are questionable, and a few reviewers downgraded their reviews of the book because of that I finished the book with that in mind What I found was that most of the book, the first 2 3 or so, describe ways that, in effect, the state of mind of a person comes into play when they make a decision You know, if it is sunny, you d expect a person to make positi [...]

    Peter Mcloughlin

    Very good review of sales techniques used to prepare the ground to persuade someone to make the deal There were things like the focusing attention, reciprocity, sex and violence and biological cues The most interesting chapter to me was the ethics and why it is key to maintain an ethical culture in any business or political organization Allowing ethical lapses or having a culture not conducive to ethical conduct will like a cancer that ultimately kills the organization This is a lesson a lot of [...]


    Prime the recipients of your message by altering what is in their mad at the moment of decision Using a single chute question ex Are you a helpful adventurous etc person channels attention Even getting people to lean forward makes the message seem important Drawing attention to something increases its importance to the listener Direct attention to the favorable characteristics of what you are selling and do not ask people to compare singular evaluation Decision makers spend all their time on wh [...]



    Chad Warner

    This book tells how to persuade by influencing a person before they decide It tells not just what to say, but when to say it It s educational and entertaining The lessons can be applied to marketing, sales, or any role that requires persuasion It cites many scientific studies and includes illustrative anecdotes.Cialdini s popular book Influence told consumers how to resist unwelcome influence attempts This book tells businesses and individuals how to be influential in ethical, scientifically ba [...]

    Johnny Malloy

    Robert Cialdini s latest book brings the subtle, almost subliminal concept of context to the foreground in a concise and enlightening way Cialdini, well known for establishing his six key principles of influence, develops these same concepts further by examining the contexts within which these influential moments happen Specifically, that the contexts conditions can be carefully constructed with purpose ahead of time, leading to effective influence or pre suasion as he calls it.Initially I did [...]


    When I read a book, I want to learn something Given that the author of Pre Suade presents information suggesting that cues like the American flag can pre suade one to recall something like Republican , I m skeptical at best of this line of research It may work in marketing, such as a check mark making you think of Nike, but in the areas of public policy or related fields it s difficult to conceive The part that was of interest is trying to open research with something that grabs the reader s at [...]


    Great read Full of information to such an extent, I expect to read it again.


    This was not an easy book to work through, not because the subject was difficult or the writing style was obtuse or bad rather, I had a very difficult time believing the premise, that people are so susceptible to influence that they can be easily manipulated simply by priming them with stimuli pictures, music, etc designed to create feelings of affinity and therefore cause them to behave in a way that the actor desires.I bought this book after reading about it Scott Adams blog I d been impressed [...]

    Raluca Popescu

    The first time I heard about that service where you pay for access to summaries of non fiction and business books, I thought I would never use something like that After reading Pre Suasion, I m thinking they might have a point Pre Suasion brought very little to the table, instead repeating itself ad nauseam The author repeatedly patted himself on the back and slipped into little sexist jokes which I was maybe, MAYBE willing to forgive in the much older Influence Science and Practice The Comic, b [...]


    Cialdin s seminal text Influence found its way onto the shelves of everyone from educators, salespeople, politicians and would be pickup artists looking to hone their levels of strategic communication This follow up builds on his classic primer with the contention that the receptivity and stickiness of one s message can be significantly enhanced by establishing a number of psychological preconditions I didn t expect much from this book, but it s definitely a useful addition to further improve th [...]


    I was surprised by one section where he spends some time suggesting how to fix the gender gap in mathematics grades He offers four suggestions, all of which raised my eyebrows For example, he claims that the gender gap for math can be bridged by having successful female examiners proctor the exam for female students.Cialdini uses very subtle pre suasion in his book he has 130 pages of notes and references at the end Almost every anecdote he uses for the first half references him teaching a cours [...]

    Nessy Dimitrova

    I read this book thanks to Blinkist.Absoultely Fucking Amazing.The key message in this book Pre suasion is the art of priming someone to do something by executing certain directive actions, or uttering certain directive sentences, before the actual moment when that person has to make a decision This is pre suasion setting the stage and putting the pieces into place, thus getting people to say, or do, what you want Actionable advice Invite consumers to give advice instead of an opinion.Many compa [...]


    The book starts with a central assumption which it spends a lot of time proving that people can be primed with messages which makes them react favorably to something later Assuming you buy that idea I was pretty convinced , the author spends the rest of the book detailing various strategies to preemptively influence others prior to their actual decision making moment The strategies largely draw on his prior work on Influence, and I find them compelling He also added another principle of influen [...]

    Alvaro Berrios

    Amazing book This is applicable to everyone, especially for consumers so that you can be aware of the fact when influence triggers are being used on you.

    Jason Perz

    Not much to say here except if you loved influence, BUY THIS BOOK

    Taras Filonenko

    , must read , .

    Alex Giurgea

    Ultima carte a lui Cialdini publicata in septembrie 2016 este rodul unei activitati de peste 30 de ani in cercetarea psihologiei persuasiunii si tot odata un must read alaturi de lucrarea lui clasica Cartea prezinta modalitatile prin care putem imbunatati contextul unei comunicari astfel incat sa putem influenta cu integritate decizia celuilat

    Carmen Radut

    Interesting sequel to the Psychology of Influence, with further studies and conclusions In large measure, WHO we are in respect to any choice is WHERE we are, attentionally, in the moment before the choice In other words, if you just listened to Edith Piaf on the radio on your way to the supermarket, don t be surprised if you add French cheese to your shopping cart, almost without thinking

    Sonya Choudhury

    Robert Cialdini writes brilliantly on Persuasion and the psychology of Influence His first book called Persuasion has become something of a cult this one , almost 15 years after his first, carries on his fascinating thesis Besides being professor of psychology at Arizona University, Cialdini has also worked undercover in several professions that persuade like car sales and insurance He s observed first hand what works and what doesn t And then gone on to explain , in wonderfully written prose ex [...]


    This is very good as expected I like the concept of unity mentioned in the book, meaning a shared identity Shared identity can be with anything, family, friends, location, background and so on Science based business strategy is what we should be aiming for.


    A quite pragmatic book it tells most of the same story of human decision making as other books but from the perspective of the author of Influence If you liked Influence then you will probably like this updated and extended version of the story Cialdini is an academic social psychologist, not a sales training professional which I would have guessed after reading Influence This book has almost 100 pages of references, and almost as many pages of end notes This means it is both well researched and [...]


    If you haven t read anything about mental framing writing down a high number pushes you to buy a expensive bottle of wine then this book will hit you with all the force of Cialdini s classic Influence If, however, you ve read Thinking Fast and Slow or Nudge, or any other of a thousand books on how we re relatively easily influenced in our thinking, then nothing in this book will surprise you Cialdini basically argues that prompting someone with a cue of some kind can influence what they buy, th [...]

    Darko Doko

    Sequel of Influence which is one of my most important books Gotta reread both books again and again Very very helpful2nd reading even better After rereading Influence I understood and had attention on some parts of a book that I obviously skipped or just lost focus in first reading I should read it again

    Akhil Jain

    My fav quotes not a review Page 54 Thus, with the vast majority of front page war stories never addressing the whys of the fight but instead its whos and hows, the predominant media message to the public was evident the thing you should be paying attention to here is the conduct of the war, not the wisdom of it Page 68 The role of confessions in Miller s plays can be seen in The Crucible, the most frequently produced of all his works Page 73 Weapons of Social Seduction Then, he pointed out, they [...]

    Esther Marie

    Interesting anecdotes about influence and preemptive persuasion I ve read a few books like this recently, and I confess I hit my limit with this one This isn t a practical guide to anything, which isn t necessarily a bad thing, but does mean that you have to have a pretty dedicated cerebral interest to stay engaged It was a slow read for me.

    Mallen Baker

    Hugely impressive and important If you want to know how to influence people ethically, and to spot when others may be trying to do the same to you sometimes less ethically this is a very useful book indeed Well written and engaging, sound research Excellent.

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