Dec 04, 2020
On the Brink: A Fresh Lens to Take Your Business to New Heights
Posted by Andi Simon

Seeing Your Business through a New Lens Innovation has become such a ubiquitous value, it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their business problems however, they often don t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunitie Seeing Your Business through a New Lens Innovation has become such a ubiquitous value, it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their business problems however, they often don t know where to start or how to expand beyond creative brainstorming to strategically identify and act upon new business opportunities Andi Simon is a corporate anthropologist who has empowered thousands of business leaders to see their companies with fresh eyes, identify their next big ideas, and most importantly turn innovative solutions into executable change In her groundbreaking book, On the Brink A Fresh Lens to Take Your Business to New Heights, Andi presents her unique methods for harnessing innovation and revitalizing business growth Taking readers on a journey through seven case studies, Andi shares how she helped these businesses discover new and profitable growth opportunities by exploring the untapped resources that were right in front of them From a medical center facing multiple years in the red to a rural university battling decreasing enrollment to an equipment manufacturer whose award winning product just wasn t selling the stories of these seven companies struggling to innovate and grow provide invigorating testimony to the power of corporate anthropology Whether searching for a way to revitalize a business or to expand a successful company into new a

  • Title: On the Brink: A Fresh Lens to Take Your Business to New Heights
  • Author: Andi Simon
  • ISBN: -
  • Page: 137
  • Format: Kindle Edition
  • On the Brink A Fresh Lens to Take Your Business to New Heights Seeing Your Business through a New Lens Innovation has become such a ubiquitous value it s in danger of becoming clich Companies frequently talk about it as the sweeping secret to solve all their bus

    David McClendon, Sr

    We were sent a review copy of On The Brink so that we might read it and write this review If you are in business, any kind of business, you need to be aware of the burgeoning field of business anthropology Paco Underhill taught us in Why We Buy to pay attention to not only what our customers were buying, but also what went into the decision to buy.On the Brink takes Why We Buy and kicks it up a notch In On The Brink, we are not only concerned with how and why customers make buying decisions, We [...]


    Tom Airaksinen

    Was expecting A former UX colleague strongly recommended this book, but I was honestly a bit disappointed Perhaps because of my background within cognitive science, user research including ethnographic methods etc Could perhaps be of an eye opener to people who have little or no previous knowledge in this field Also I found it a bit outdated when it comes to examples case studies.


    Gene Babon

    The author uses corporate anthropology to work with owners of stalled businesses to jump start growth Her anthropologist s tool kit includes the following Conduct observational research Find customers pain points Use culture probes and storytellingThis book profiles the author s work with seven distinct mid market companies and describes how corporate anthropology was used to move these companies in a profitable new direction The case study I liked the most was Centenary College and their The au [...]



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